Master studies in Communications―Culture of Global Media, as seen from the viewpoint of the social community, is to enable students to acquire an up-to-date education needed for constructive work, research, rethinking and participation in the global society.

Program goals:

• to respond to the need of transitional markets and to adjust to the rapid development of new professions and technologies;
• to enable the creation of a platform for rethinking and exploring the phenomena of a transitional society, a space for the creation and examination of social discourses, and to open questions relevant to the future development of society, from both politico-scientific and socio-humanist perspectives.

The syllabus is based on the experiences of well-known institutions of higher education in Serbia, neighboring countries, and distinguished universities in Europe, the USA, and Canada.

Among current social issues included in the framework of graduate academic studies are:

• Gender Studies (Gender Studies – Women of Balkans);
• New Media Theory (Screen Culture);
• Intercultural Communications (Theory of Intercultural Communications);
• Processes of constructing stereotypes and prejudices (Image Studies: Serbian Construction of Europe in the XX Century);
• Politics of body and cyber-culture (The Proximity of the Cyber Other);
• Communications in contexts of conflict situations (Communications in Conflict) etc.

The program thus offers a broad range of currents recognized world-wide in the field of learning and applying communications studies and understanding the concepts of culture, communication and identity in the globalized society, forms of public communication such as corporate relations, PR services, marketing, public and political activism, investigation of public opinion, new informational technologies, administrative and organizational jobs in different sectors of the economy (tourism, culture, external jobs).

By way of nurturing a culture of critical thinking, students are becoming independent and creative experts in the domain of communications and media, necessary in creating the new European, as well as global, social space.

Lecturers